Ads, Ads, And More Ads!

From now through the first week of January, 2017, all we will see is a seemingly never ending barrage of advertisements during the proverbial Christmas "holidays." Somehow, Americans have become obsessed with the idea that during this time of year, we must "eat, drink and be merry" (Luke 12:18-19), no matter what the outcome might be (such as obesity, leading to a possible diabetic condition from the over consumption of food and drink).

During the Christmas "holidays" we "think" we must buy someone a gift, whether we really want to or not! Even though we might not even know or like the person we are giving that gift to at all. After all, it's a "tradition" right? And the advertisers tell us that we just "have to have" what they are trying to sell us. Sadly, it has very little to do with our giving from the heart, but everything hinges on a "have-to-give" tradition or philosophy, promoted by man's greed for "more."

Regarding advertisers and advertisements, I've often wondered when these companies' insatiable appetites for consumers to purchase their never ending products will ever be appeased. The wise man Solomon provides us with the answer: "the eyes of man are never satisfied" and "the eye is not satisfied with seeing, nor the ear filled with hearing" (Proverbs 27:20; Ecclesiastes 1:8). While this teaching is certainly true, regarding the mindset of the worldly man, it is totally 180 degrees opposite to what the apostle Paul wrote about himself in Philippians 4:11-13 NLT.

While I understand that retailers need to make a profit in order to pay for their overhead (including those never-ending ads) and employee benefits, does it have to be at the expense of people living on a fixed income or the unemployed? People spending their hard-earned money on more "stuff" just because they "think" they have to because of a tradition or philosophy of men, is ludicrous and not practical at all. Beloved, as stewards of God's blessings, we will be held accountable for how we either used or misused them (Matthew 25:14-30). Let's not be found "wanting" on Judgment Day.

Mike Riley, Gospel Snippets




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