Content To Wear The "No Brand" Name

A marketing professor at a well-known university once asked his students to make a side-by-side taste comparison of two soft drinks — Coca-Cola, and Sam’s Choice Cola. Each student was asked to taste both colas and indicate which tasted better. The majority of participants stated that the Coke tasted better to them than the house brand generic, Sam’s Choice.

Imagine the students’ shock when the professor revealed that the soda labeled “Coca-Cola” was Sam’s Choice, poured from the same bottle as the alternative selection! Even though the two drinks given each taster were identical, most imagined that the sample labeled as the Coke “brand,” tasted superior to the product bearing the Wal-Mart “brand.”

Folks, through the advertising medium, we’ve been “brand conditioned.”

See here.

—Mike Riley, Gospel Snippets